The Branding Story
Naforye products were introduced in autumn 1996. The company's name 'Naforye' takes abbreviation from the French word 'Naissance' (meaning 'Birth' in English), and form the brand Naforye from the sentence 'NAissance; FOR Young parEnt'; that brings the meaning of 'Nurturing, and Taking Care of Babies'. The Naforye brand intends to represent the core spirit of focus in developing baby products for young parents.
Naforye first hand- stitching prototype product was created with the aim to solve troubles for parents. For example: the horizontal carrying Baby Carrier was created, so that the new daddy could feel safe, and not afraid of carrying his new born baby; while the concept for Safety Vest was originated, from the frustration of the mommy in everyday's mealtime with the kid; then, the Headrest positioner was developed after the daddy noticed that his son's head were always moving sideways every time his son sleeps in a stroller... In many of the Naforye products, there is a hidden and memorable story on the bringing up of a child, and believe the same stories are true to many of the young parents today.
Naforye doesn't have a lavish development centre, but all its concepts and ideas are originated from the normal daily life of bringing up a child. Through the responsibility of a dad to the child, and the forever love of a mum to the child, all products were developed with a team of young and creative talents and produce many human centered concepts and designs. Through the past 13 years, Naforye have developed several patented items, and went through international safety certifications, the safety certificates can be found in our packaging. There are no extravagant advertisements, but Naforye brand is known through the word of mouth and through years of commitment and experience, with the global birthrate in a yearly decline, Naforye is still growing steadily throughout the years. Now, besides Taiwan, Naforye products can also be found in Hong Kong, Japan, Italy, Chile, Austria, Singapore, Australia, New Zealand, South Africa, Canada, China, and Malaysia.
Product safeties, unique and useful product ideas, are the main focus when developing Naforye products. With the constantly maturing manufacturing technologies, its product pricing are more attractive nowadays.
Naforye doesn't have a lavish development centre, but all its concepts and ideas are originated from the normal daily life of bringing up a child. Through the responsibility of a dad to the child, and the forever love of a mum to the child, all products were developed with a team of young and creative talents and produce many human centered concepts and designs. Through the past 13 years, Naforye have developed several patented items, and went through international safety certifications, the safety certificates can be found in our packaging. There are no extravagant advertisements, but Naforye brand is known through the word of mouth and through years of commitment and experience, with the global birthrate in a yearly decline, Naforye is still growing steadily throughout the years. Now, besides Taiwan, Naforye products can also be found in Hong Kong, Japan, Italy, Chile, Austria, Singapore, Australia, New Zealand, South Africa, Canada, China, and Malaysia.
Product safeties, unique and useful product ideas, are the main focus when developing Naforye products. With the constantly maturing manufacturing technologies, its product pricing are more attractive nowadays.